MONDAY | 8:00 - 9:00 A.M.

Join Ken Giddon, president of Rothmans, Dan Orwig, president of Peerless Clothing, Brian Cohen of Harpers & John Totolis Director of Retail strategy at DLS with WWD’s senior men’s editor, Jean Palmieri, for a breakfast panel on Monday, Feb. 2 on The New Man.   

Who is today’s male customer? While tailored clothing is back and guys have returned to the office, their wardrobes are different today. What are they looking for? How long will the preppy trend last and what’s next? What’s the best way to connect with them? How can retailers and vendors compete against the direct-to-consumer Instagram brands that consumers are being bombarded with? How can independent stores navigate social media and AI to best serve their customers? And how can they use the Internet effectively to increase sales?