Avant Toi is an Italian luxury knitwear brand founded in 1994 by Mirko and Fiorella Ghignone, building on the heritage of Liapull Cashmere, a family-owned company established in Genoa in 1955. Renowned for its innovative approach to cashmere and fine yarns, Avant Toi combines traditional Italian craftsmanship with artistic experimentation and cutting-edge textile techniques.

The brand is internationally recognized for pioneering unique garment-dyeing processes, including airbrush coloring and treatments inspired by action painting, which make every piece one of a kind. Blending contemporary art, creativity, and exceptional materials, Avant Toi transforms knitwear into wearable works of art characterized by distinctive textures, rich color effects, and an avant-garde spirit.

Today, the brand offers men's, women's, accessories, and home collections, all reflecting its core values of craftsmanship, innovation, authenticity, and a strong commitment to Made in Italy excellence.