MONDAY | 8:00 - 9:00 A.M.

Nearly half of all business never survive their fifth anniversary and only one-third reach the 10-year mark.

The numbers could be even higher in the fashion and retail business with their fickle customer base.

But there are some companies that manage to buck that trend and survive well beyond the average. That includes Darien Sport Shop feting 80 years, Bugatchi which will celebrate 45 years, and Rothmans, which hit a century milestone this year.

Join WWD at a breakfast panel discussion at the 2nd floor WorkLife space on Monday, August 3rd at 8 am with these companies to uncover some of their longevity secrets as we discuss their survival strategies and their plans to continue to be relevant in the future.