Fray was founded in 1962 by Lucia Pasin and gradually established itself as a key player in Europe, Japan and the U.S. in this highly competitive market. Nowdays the third generation is running the company with the same effort and spirit of the founder.

Traditional craftsmanship and expertise for the kind of quality that only skilled artisans can produce. A process repeated infinitely, in which every shirt is always identical, down to the tiniest detail.

The FRAY mission: “We want every man who wears our shirts to know he is visibly elegant”