BRAND ASSET REQUEST

All designers and brands participating in the Chicago Collective with ITA are asked to provide the following assets via the link below. This will help the Chicago Collective to promote the brands on social media, on our website and via emails to buyers.

All of the assets submitted for the Chicago Collective show will be automatically shared with ITA’s communications agency to join the EXTRAITASTYLE.COM platform. You will automatically be registered as a member of ITA’s proprietary B2B platform at no cost, for even more exposure to top buyers in the US market. 

BRANDS MUST SUBMIT ALL AT ONCE VIA WETRANSFER.  

• (1) iconic, campaign, main image (that highlights their brand the best) – HIGH RESOLUTION JPEG with no company logos

• (4) supporting images – high resolution JPEG (Please do not send more than 4 images) These must be images of a product shot on a human model. Images must not contain company logos.

(Minimum 20 – maximum 50) high-resolution product photos on a white or neutral background, in JPEG format – minimum 300 DPI. For this category, brands are required to refrain from submitting photos with lifestyle/environmental backgrounds or images featuring more than one model per product;

• Company Logo

  • HIGH RESOLUTION Vector file (300 dpi or higher)

  • This logo will also be printed as Booth Signage. ITA will provide ONE logo decal per Booth. If you need additional logos, please order them here:https://www.jollybrowne.com/spacedesignkit?tag=ITC‍   ‍

• Word Doc containing:

  • - Brief bio/ description of the brand

  • - Website link

  • - Instagram handle

  • - Instagram handle of US Showroom (if applies)

  • - TikTok (if applies)

  • - The person you wish to be listed as a point of contact for sales inquiries (can be a showroom, agent, or in-house salesperson) and his/her email address

Optional: Any relevant collateral material for the season, such as a lookbook or brand book;

Optional (highly recommended): 2–3 videos in MP4 or .MOV format (minimum resolution: 1920 x 1080 pixels);

WETRANSFER INSTRUCTIONS: PLEASE SEND ALL MATERIALS VIA WETRANSFER TO CAITLIN@THECREATIVENYC.COM in a folder clearly labeled with your brand name. All files must be submitted at once. All files will be shared with the technical team who is responsible for building ITA’s proprietary B2B web platform, www.extraitastyle.com as well for automatic inclusion. 

FILES DUE: JUNE 12, 2026