MONTECHIARO: A MAN AND HIS FRIENDS
In the countryside of Desenzano, a small corner of paradise surrounded by green hills and blue sky, an unfolding tale that celebrates the intense relationship between the MONTECHIARO man and his friends.
The bond that unites them becomes a unique journey, moments of love, happiness, complicity and mutual respect.
The images captured in this natural enchantment are of an attitude to beauty, of an innate elegance that stands out in the MONTECHIARO man and his friends.
Workmanship, colors, materials, envelop a man in a visual embrace that highlights his essence.
Each shot set in the company of animals tells a story of affection, transmits true emotions: complicity, respect, freedom, elegance experienced naturally. A lifestyle.
The colors are delicate shades of green, beige, ecru, peach. Colors that dress the MONTECHIARO man in summer.
The materials tell of comfort and quality. Fresh cotton and linen yarns. Lightweight jackets, sweaters with sophisticated workmanship and elegant polo shirts.
Each image is a tribute to the relationship between a man and his friends.
IMPULSO : SUMMER MEMORIES
Summer comes to mind, and the mind is flooded with nature’s hues, fragrances and the sense of simplicity’s elegance
The new Impulso S/S 26 collection, a tribute to the beauty of free time.
An old farmhouse in Basilicata surrounded by centuries-old olive trees and fields of golden wheat.
Here, time has stopped.
Every corner tells stories of youth, of long bike rides along winding paths, of carefree laughter and meetings under a blue sky.
Pure whites, warm beiges are combined in harmonious shades, creating a perfect backdrop for the large stripes that evoke the sea and the beaches. The shades of sky blue intertwine with the pinks of dawn, giving life to garments that not only dress, but tell a story.
Traveling by bike along country paths. And it's poetry right away.
The garments are a combination of natural fabrics and light textures, cotton polos, fresh shirts. Clean and glam lines.
With this collection, the brand continues its story of an authentic Italian style, where design meets the beauty of places and seasons.
LORENZON : A SPECIAL MAN
A landscape, a place where time seems to have stopped, where the waves of the earth dance in surreal and extraordinary shapes. The badlands of Basilicata, an area that evokes a film set, so much so that it recalls the atmosphere of the legendary movie "THE MAN WHO FELL TO EARTH". Here, nature manifests itself in all its splendor, creating a unique, powerful and silent setting.
The rocky formations of the gullies, sculpted by time and atmospheric agents, recall the skin of ancient dragons, marked by scars and folds that tell stories of millennia. These enchanted places almost seem like a canvas, in which the colors of the earth blend together in a harmonious embrace. The LORENZONI collection with shades of white, beige, pink and orange stands out decisively with browns and blacks,
The elegance of the LORENZONI man is intrinsic, it does not seek approval, it does not require excesses to be noticed.
A man who walks with confidence, endowed with an innate class, free from frills and superfluous ornaments.
Its bearing recalls the beauty of the surrounding landscape, an authentic beauty.
This man, almost an alien in a world of unnecessary excess, stands out eloquently against the backdrop of the gullies, bringing with him a sense of tranquility and fortitude.
Lorenzoni jerseys, with their refined weaves and perforations, create a perfect fusion between art and nature.
Their delicate and complex workmanship seems to reflect the texture of the landscape, as if each of them had been inspired by the furrows and curves of the earth.
The materials are pure, recycled cottons, natural linens and makò cotton. The shapes are updated: slightly elongated short sleeves, calibrated volumes, crew necks that rise and draw a modern profile on light textures.
It's amazing how something seemingly surreal can convey such a powerful sense of serenity.
The gullies speak the language of resilience, of the silent strength of the elements. Even in a world that often seems dominated by the anxiety and worry of excess, this corner of Basilicata offers a refuge, a sought-after break. And as thoughts flow, you perceive an invitation to return to the essential, to find beauty in simplicity and integrity.
Imagine yourself here, in the middle of the gullies. The wind caresses your face, while the sun paints shadows and lights on the ground.
Every step is a new story. In this perfect picture, the man LORENZONI remains an observer and at the same time a protagonist, witness to a timeless dance between man and nature.
